SOFAWORKS – LAUNCH CAMPAIGN

Role: Creative Direction

‘I love sofa companies and their constant sale ads’. Said no-one. Ever. Thankfully, Sofaworks didn’t do sales and had a more laid back approach. So we created Neal The Sloth. He just wanted a comfy sofa at a comfy price. No hassle. Voiced by Craig Cash, our long running successful campaign produced lots of ads, so here is a selection.   

SOFAWORKS – VARIOUS TV COMMERCIALS

Role: Creative Direction

Neal helped deliver lots of laid back messages. Including creating ownable ‘language’ around low prices and launching a new app.

We gave a ‘Little Neal’ away with every sofa and gave the client the biggest Easter sales ever.

SOFAWORKS – GOGGLEBOX SPONSORSHIP

Role: Creative Direction

Gogglebox was a gift for Sofaworks and Neal, who loves a night in watching the telly. Here’s the full set of idents.

For Season Two we had Neal on various sofas with families across the nation. Watch all the idents here.

SOFAWORKS – SOFOLOGY TRAINING ACADEMY

Role: Creative Direction

Neal wanted to share how much Sofaworks put into their sofas. From staff training to the sofa design – it’s a science. We called it ‘Sofology’ and there’s an academy where you can go to learn all about it.