SOFAWORKS – LAUNCH CAMPAIGN
Role: Creative Direction
‘I love sofa companies and their constant sale ads’. Said no-one. Ever. Thankfully, Sofaworks didn’t do sales and had a more laid back approach. So we created Neal The Sloth. He just wanted a comfy sofa at a comfy price. No hassle. Voiced by Craig Cash, our long running successful campaign produced lots of ads, so here is a selection.