SOFAWORKS – LAUNCH CAMPAIGN
Role: Creative Direction
‘I love sofa companies and their constant sale ads’ said no-one ever. Thankfully Sofaworks didn’t do sales and had a more laid back approach. Meet Neal The Sloth. He just wanted a comfy sofa at a comfy price. No hassle. Voiced by Craig Cash, our long running successful campaign produced lots of ads, here’s a few.
SOFAWORKS – VARIOUS TV COMMERCIALS
Role: Creative Direction
Neal helped deliver lots of laid back messages. Including creating ownable ‘language’ around low prices and launching a new app.
We gave a ‘Little Neal’ away with every sofa and gave the client the biggest Easter sales ever.
SOFAWORKS – GOGGLEBOX SPONSORSHIP
Role: Creative Direction
Gogglebox was a gift for Sofaworks and Neal, who loves a night in watching the telly. Here’s the first season’s full set of idents.
For Season Two we had Neal on various sofas with families across the nation. Watch all the idents here.