PAPYRUS – BEDTIME STORIES 2
Role: Creative Direction
For the second of our Bedtime stories campaigns we used celebrities to ask, ‘What does your child read before bed?’
PAPYRUS – THE UNSEEN STRUGGLE
Role: Creative Direction / ART DIRECTION
OOH facial detection tech shows a depressed girl hiding emotions when someone is looking, but reverts back when they aren’t.
PAPYRUS – DON’T MASK HOW YOU REALLY FEEL
Role: Creative Direction
During the pandemic, people’s mental health suffered more than ever as we were all hidden away. Papyrus was there to listen. The campaign was voted ‘Ad of the week’ on Lurzers Archive.
PAPYRUS – BEDTIME STORIES
ROLE: CREATIVE DIRECTION
Papyrus is a charity for the prevention of young suicide. This campaign aimed at parents, raised awareness of cyber bullying on children who are left unsupervised with devices.
PAPYRUS – EXAM STRESS
Role: Creative Direction
Exams are tough on school children with mental health issues and affect the suicide rate in young people. We placed questions in textbooks and used posters around schools to offer support.
We reminded students not to stay silent in exam halls.
PAPYRUS – SPOT THE SIGNS
Role: Creative Direction
The signs of suicide are hard to spot. We so often hear the phrase, ‘You’d never know they were thinking of suicide.’ We filmed a social experiment to see how people would react if the signs were obvious.
PAPYRUS – BRAVE FACE
Role: Creative Direction
We look at people’s ‘enviably happy perfect lives’ on social media. But behind the perfect pouts and smiling faces, some people aren’t doing so well. These ads ran across social and OOH.
PAPYRUS – DEAD BOY
Role: Creative Direction
Suicide rates in school children are alarmingly high. And more often than not it’s those children who seem like they are very successful who are unexpectedly the ones most at risk.
