GAME – MANCHESTER LAUNCH ‘TEASE’
Role: Creative
The first job was to create hype and get people talking in Manchester. These are visuals of different stunt concepts that would pop up over the city and hint that something was about to take over.
The Dark Knight himself appeared on top of buildings.
Desmond Miles from Assassin’s Creed watched from the rooftops.
Street signs were altered to represent different gaming genres.
The city’s iconic graffiti was taken over with simple patches.
Manchester Bees faced intergalactic bugs on street art.
More legendary characters were sighted making their way to the city.
Some had already made it there as giant monster prints appeared.
Manc ravers that will never die (or go home) walked the streets.
Public information signs were taken over with alien messages.
And one of Manchester’s most iconic signs was changed to deliver a final warning from a famous gaming baddie.
