GAME – MANCHESTER LAUNCH ‘PLAY’
Role: Creative
And because we were talking to gamers, the most important thing was making it interactive. Here’s a schmorgers board of playable experience ideas that we created.
This was the event concept moodboard.
A digital campaign across gaming platforms and social media challenged gamers to play for their town at a huge gaming festival in the city centre. Which town would win?
Gamers could connect to playable poster sites around the city.
A lens allowed gamers to change their face and get ready to play.
A live event exclusive to Twitch.tv sent legendary Happy Mondays dancer Bez onto the streets of Manchester in one big game to track down an army of undead ravers. Viewers left comments to tell Bez what to do, where to go and obviously who to dance with.
In another Twitch.tv gaming event, legends from Manchester bands battled against each other live.
