GARDALAND 50TH ANNIVERSARY
Role: Creative Direction
We have run the Merlin account for many years, producing ads and content for every international theme park. Here are just a few. For Italy’s Gardaland anniversary, we brought their iconic mascot to life.
Our commercial was a massive hit and social media feedback was incredible. It became a nation’s favourite.
ALTON TOWERS – THE CLOSING CEREMONY
Role: Creative Direction
When the iconic Nemesis ride was to be rebuilt, we created a massive stunt that involved a shady government organisation taking control of the site and the creature.
ALTON TOWERS – NEMESIS RELAUNCH
Role: Creative Direction
After over a year of closure, (and a long content series by us about the shady Phallanx organisation) the beast was back.
ALTON TOWERS – THE CURSE AT ALTON MANOR
Role: Creative Direction
The park was launching it’s first haunted house ride. Here’s how we created a buzz across all media and pulled in/scared over 2 million visitors.
HEIDE PARK – ADVENTURE IS CALLING
Role: Creative Direction
When Merlin’s German theme park wanted to own thrills with a low budget campaign, the answer was in the naaaaaaame.
Our Halloween TikTok filter hit the world’s top ten downloads.
MERLIN – SUMMER OF FUN
Role: Creative Direction
During tough financial times, Merlin responded with reductions across all it’s parks. We created it’s first brand ad for 30 years to lead the campaign, then followed it up across lots of media.
THORPE PARK – THE WALKING DEAD
Role: Creative Direction
The famous TV show was becoming a ride. So an ad wouldn’t do, instead we came up with a mini series. Here’s a snippet.
We made posters that played with height to ride signs and the iconic baseball bat, ‘Lucille’ that smashed zombies in the show.
