MBNA – BRAND LAUNCH
Role: Creative Direction
MBNA are credit card geeks. ‘Boringly good at credit card stuff’ was our brand idea. It was a big success and helped the business be bought by Lloyds Bank. The campaign launched with TV and social.
We also launched an exciting new app. No really, if you’re a credit geek it’s super exciting. Trust us.
We even produced a guide of how to do boringly good social media. Here’s a snippet.
MBNA – WORLD CUP CAMPAIGN
Role: Creative Direction
The World Cup let MBNA show their skills. Not footy skills, credit card skills. This film kicked off an idea involving sponsorship of bad skills on Talksport and terrible tekkers from pro footballers in London.
MBNA – THE MBNA TEAM
Role: Creative Direction
In the third campaign we wanted to show that credit can be as exciting as any action movie or TV series, so we created the MBNA Team. Always on hand to help make that little purchase happen.
