LEGOLAND – LEGO FESTIVAL OF PLAY
Role: Creative Direction
Lego were launching their first ever festival. Mindblowing. We decided to put play on the main stage in people’s lives.
We produced a master asset for OOH and social.
LEGOLAND – WHERE IMAGINATIONS BUILD AND BUILD
Role: Creative Direction/ Art Direction
Global campaign to show how a visit to Legoland sparks imaginations on a large scale. This ad had to be totally modular and chunkable for different media across many countries.
LEGOLAND – MINIFIGURE SPEEDWAY
Role: Creative Direction
Legoland Windsor was about to launch Britain’s first ever dual coaster. This time imaginations will race.
An OOH campaign showed family members facing off as they got to race each other on the coasters.
We created Britain’s first ever escalator race in London. The rush hour just got faster. Which team’s car would get to the top first, banana warp speed or popcorn power?
