JD WILLIAMS – ‘COMPLIMENTS’
Role: Creative Direction
JD Williams is a brand for women aged 45 – 60, under-represented in fashion and media. We featured them doing that ‘thing’ that women do, rejecting a compliment. The campaign included a toolkit of TV, digital and print media.
JD WILLIAMS – ‘I AM’ BRAND RE-LAUNCH CAMPAIGN
Role: Creative Direction
JDW needed a platform that would face the future for women aged 45 – 60 who’d been ignored by fashion and media. The answer was in the logo – ‘I AM’.
Our concepts showed how bold and powerful ‘I AM’ could be.
This film is the campaign backstory. How we cast real women and models all within our age group, all of different shapes and sizes.