DAVID LLOYD – Elevate your everyday
Role: Creative Direction
With DLC’s unique high quality pool, gym, fitness and tennis courts, you can energise, restore and connect. Meaning you’ll feel fantastic every day of the week.
DAVID LLOYD – ‘WE TIME’ BRAND RELAUNCH
Role: Creative Direction
David Lloyd Clubs has gym classes, huge pools and spas, personal training, kids classes, and a cafe. So it’s THE place for people to spend quality time together. Less ‘me time’ and more ‘we time’.
To follow the message of the TV, digital screens were switched off to encourage more ‘we time’. We’re still trying to get this to run.
We created concepts that turned commuter spaces into ‘we time.’
A statue of a parent staring at a phone posed a serious question,
On Linkedin we reminded parents to connect with their children.
We created the world’s first public motion activated fitness class, ‘Wi-Fit’, at Euston Station and put smart phones to good use.
And turned the school run into a race against other families.
DAVID LLOYD – RACQUET ABUSE
Role: Creative Direction
A simple one-off idea that we put out just after Wimbledon was over. Created, shot and finished by our in-house team, it reminded people that David Lloyd was the perfect place to continue playing.
DAVID LLOYD RADIO – OVER TOO SOON?
Role: Creative Direction
Tactical radio commercial for true lovers of tennis. Those people for whom Wimbledon is a climax of the tennis season. Have a listen. You’ll realise why it couldn’t be a film.
HARBOUR CLUB CHELSEA – NORTH OF THE RIVER
Role: Creative Direction
Wimbledon is in the south of London. HCC has club standard courts north of the river. We showed Londoners where to get their fix after the tournament had finished. Advantage – Harbour Club.
