CUSSONS – MUM & ME LAUNCH
Role: Creative
Mum & Me had all the products to help pregnant women and new mums. (Except for the pain killing drugs.) Our campaign included TV, Press, digital, web design and several cranky babies.
Print ads detailed each product range in an insightful way.
CUSSONS – MUM & ME ‘VOICE OF MUMS’
Role: Creative Direction
To show the input that ‘real mums’ had in developing Mum & Me products, we gave them a voice. A voice that sang in a down to earth way with re-written nursery rhymes.