GAME – MANCHESTER LAUNCH ‘REVEAL’
Role: Creative
Next came big launch campaign ideas that ran all around the region, combining gaming with everything we know and love about Manchester culture. Would’ve been nice (and expensive) to produce!
A wrap of The Metro newspaper reported the events. Readers were directed inside to reveal the reason for the happenings.
An OOH/digital campaign launched using Manchester cultural references. First we borrowed a line from a Joy Division song.
And the city’s most famous space cadet from the Happy Mondays.
A monged out Zombie that danced like Bez from The Happy Mondays appeared wherever there was AV media.
And also the character could be used as a gif sticker for when anything awesome needed celebrating.
We altered Manchester’s infamous 1990’s ‘Gunchester’ nickname.
And all night gaming/raving featured in the ‘what’s on’ digital media.
Social AV was created with gameplay footage cut to ’24 Hour Party people’ by The Happy Mondays.
More headlines brought gaming characters and Manchester together.
Posters appeared in local areas that spoke the lingo.
The store was in The Arndale Centre, so we warned everybody.
Sports media was taken over to reflect the fierce rivalry of the Manchester Derby football matches between United and City.
And Manchester’s most famous insect now had a new leader.
Posters aimed at professionals were placed in business areas.
Weather-reactive posters changed in the famous Manchester rain.
Advans were placed outside Manchester football grounds.
A giant poster used a zombie to spoof the iconic ‘Welcome to Manchester’ Carlos Tevez ad. The original was created by Manchester City to goad United when they signed their player.
Our Zombies even came in handy for when the store had it’s first sale.
