These are just concepts. It would’ve been great to see them run, but we like monkeys (and beer) so here they are.
THORPE PARK – LOVE ISLAND LATES
Role: Creative Direction
The popular ITV show, Love Island partnered with Thorpe Park to create an evening experience that was wilder than the other rides.
PIZZA HUT – PAY BY PHONE
Role: Creative Direction
When Pizza Hut added a new feature to their app, they asked us to get our hands dirty and produce a poster.
PIZZA HUT – Copyright
Role: Creative Direction
The original Pizza Kings wanted their crown back. Inventors of the Deep Pan, the Stuffed Crust and masters of the cheese pull, Pizza Hut own pizza moments. So we copyrighted them.
FTPE – IT’S TIME TO LOVE THE TRAIN AGAIN
Role: Creative Direction
First Transpenine Express hadn’t got the best rap as a train company. So new routes and savings would hopefully help win travellers back.
FTPE – EXPRESS YOURSELF
Role: Creative Direction
With more northern cities, stops and great savings, everyone could find the perfect place to express themselves.
CSL – FIND YOUR PERFECT MATCH
Role: Creative Direction
CSL’s strategy was to find the sofa you love. We dialled up the style to show how they could help customers ‘Find your Perfect Match’.
BLACKPOOL – BLACKPOOL IS BACK
Role: Creative Direction
Blackpool, the UK’s most famous seaside resort had faded. Perceptions with adults weren’t great so we told our story through the eyes of those who still find Blackpool ace – kids.
The star of our ad helped us create lots of entertaining content.
THORPE PARK – FRIGHT NIGHTS
Role: Creative Direction
Every year, the Park turns scary with terrifying events, mazes and people scaring the crap out of you. (I’m not scared. You’re scared.)
CHESSINGTON – THE GRUFFALO RIDE
Role: Creative Direction
Merlin Theme Parks are full of iconic characters. Chessington’s latest addition was the Gruffalo ride, why…didn’t you know?
WARWICK CASTLE – KNIGHTS VILLAGE
Role: Creative Direction
Warwick Castle has so much to see that they decided to build a specially themed ‘village’ for families to stay overnight.
ALTON TOWERS – CBEEBIES LAND
Role: Creative Direction
Alton Towers launched CBeebies Land on park. We handled a complex shoot involving lots of famous characters, and kids!
WESTLAND – Grosure
Role: Creative Direction
If you’re not sure how to get the best results in the garden, there’s only one solution.
EUROCAMP – YOUR HOLIDAY. LIBERATED.
Role: Creative Direction
Eurocamp is an alternative to the ‘rigid’ two-week package holiday. We asked holiday makers to sing about how ‘free’ they felt.